Dun...Dun... Shark Attack!

Jaws, was a great movie from many view points. Spielberg did a great job using all of the tools at his disposal to create a scary movie. Using society's fears against them is a powerful weapons as you can see from the movie. Also if you look at statistics from beach attendance the year Jaws was released, one will find that attendance was at a record low.
There are many aspects to this movie that play with the audience's senses. Spielberg leads us on to believe that every time you hear the characteristic "Dun..Dun" melody of music a shark attack is coming. Well most of the time this is true, but it creates almost a similar situation to that of Pavlov's dogs. One begins to associate a sound with a particular action or occurrence.
There are also many background issues that are highlighted in this movie, by the rule of thirds Spielberg highlights the importance of certain characters throughout the movie so the audience's eyes are guided toward the center of the screen. Also the camera zooming in and out draws significance either toward or away from the characters depending on the surroundings. This was used much in conjunction with shark attacks to put emphasis on "Jaws".